Facebook-Pixel
We use “Facebook Pixel” on our website, a service of Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as: “Facebook”). Facebook Pixel allows Facebook to only display our Facebook ads to Facebook users who have visited our website and above all to those visitors who have shown an interest in our online offer or in certain topics or products. Facebook Pixel also enables an evaluation whether users are directed to our website after they have clicked on a Facebook ad. Among other things, Facebook Pixel uses
cookies, i.e. small text files that are stored locally in the cache of your web browser on your device. If you are logged in to your Facebook user account, your visit to our online offer will be noted in your user account. The data collected on you remain anonymous to us, therefore, they do not provide us with any information about the identity of the user. However, these data can be linked to your Facebook user account by Facebook. We have no influence on the scope of the data collected and the further use of the data collected by Facebook through the use of Facebook Pixel. To the best of our knowledge, Facebook receives the information that you have accessed the relevant part of our website or have clicked on an ad from us. If you are registered with a user account at Facebook and are logged into Facebook, Facebook can associate the visit with your Facebook account. Even if you are not registered with Facebook or have not logged in, it is possible for Facebook to obtain and store your IP address, as well as potentially other identifiers. We use Facebook Pixel for marketing and optimisation purposes, in particular to activate Facebook ads that are relevant and interesting to you, in order to improve our offer, make it
more interesting for you, and to prevent showing you unwelcome ads.
The legal basis for the processing of your data by Facebook Pixel is the consent granted by you in accordance with Art. 6 para. 1 phr. 1 lit. a) GDPR. You can revoke this consent at any time. The legality of the data processing that has already taken place remains unaffected by the revocation.
The use of this service requires a transfer of your personal data designated in this section to the service provider mentioned above. The transfer will take place to the USA. This is a third country with no adequate level of data protection. Please note in this regard and in particular the risks of a transfer in detail the information in the section “Information on data transfers to a third country/USA”. The legal basis for the transfer is Art. 49 para. 1 phr. 1 lit. a) GDPR, which is why this may only take place with your prior consent. A transfer without this consent does not take place in this respect. You have the right to withdraw your consent in accordance with Art. 7 para. 3 GDPR at any time. As a result, we may not continue to transfer the data based on this consent in the future. The withdrawal of consent does not affect the lawfulness of transmission based on consent before its withdrawal. You can declare the withdrawal in the settings of the consent manager on our website by deselecting the service in the overview displayed there. To do this, you only need to deactivate the respective entry for third country transfer in the column of the service.
To set what types of ads you see within Facebook, please visit this Facebook website:
https://www.facebook.com/settings?tab=ads.
Please note that this setting will be deleted if you delete your cookies. You can additionally disable the use of cookies which are used to measure audience reach and for advertising purposes, on the following websites:
http://optout.networkadvertising.org/
http://www.aboutads.info/choices
http://www.youronlinechoices.com/uk/your-ad-choices/
Please note that this setting will be deleted if you delete your cookies.
For more information about the third party's privacy policy, please refer to the following Facebook website: https://www.facebook.com/about/privacy. For more information about Facebook Pixel, please refer to the following Facebook website: https://www.facebook.com/business/help/651294705016616