Analysis and reporting in real time
Our analysis and reporting module p4p™ ANALYTICS was developed in close coordination with our customers to allow them key insight into the individual and collective behaviour of their readers. Which articles are being opened? What are readers searching for? At what point do readers jump off? Which marketing measures are most effective?
p4p™ ANALYTICS shows you all relevant KPIs live and in real time. View and follow sales and download numbers for your e-paper and digital products at any time. You can see how many customers are currently using your apps and what operating systems and devices they are using. User-centred reports provide you with an overview of your users’ activity. Make use of this information to create visitor profiles and use these profiles to create custom-tailored offers — targeted precisely in-app or via push notifications and, of course, in accordance with the EU’s GDPR guidelines.