Find out how your readers are responding to your digital content and optimise your offer based on relevant analyses.
Consistent growth can only be achieved when you pay sufficient attention to your readers. Analytics is a powerful tool that can help you meet this requirement with minimal time and effort. The goal is not to collect as much data as possible; much rather, it is about collecting data that is relevant and analysing it in a way that is useful.
Our analysis and reporting module p4p™ ANALYTICS was developed in close coordination with our customers to allow them key insight into the individual and collective behaviour of their readers. Which articles are being opened? What are readers searching for? At what point do readers jump off? Which marketing measures are most effective?
